tag:blogger.com,1999:blog-3532433.post2078349184772515088..comments2024-03-15T04:25:08.711-04:00Comments on Cup of Java: Integrating storytelling in content strategyUnknownnoreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3532433.post-87000985363210360732014-05-20T13:51:19.265-04:002014-05-20T13:51:19.265-04:00I agree- content needs integrated storytelling. Bu...I agree- content needs integrated storytelling. But even before that - not every brand belongs on social media. Or at least in the content space. We always tell clients that if their brand wouldn't exist naturally on social media, then there's probably a good reason for it. <br /><br />I also am a huge fan of behind the scenes content- stuff that already exists. Remember GE doing that? Barbarian group found all of their testing footage and people went crazy for it. Search your own library first before rushing out to create new content.<br />carolyn hadlockhttp://www.chadlock.comnoreply@blogger.com