Monday, November 18, 2002

Ad agency exes bash focus groups- This isn't new but it is new in that they vocalized it at a big creative conference. Agencies tend to try to fight the "focus group" process if at all possible because it tends to water down the original ideas and make them weak and less effective. Michael Campbell, chief creative officer of WPP Group's J. Walter Thompson said, "Advertising is like religion. You can't prove it."

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