Monday, May 12, 2003

Got ad news?
All ad channel in the UK? Apparently this idea had been tried in the US and resulted in a 24/7 infomercial channel.

Some product labels are just too silly, Elizabeth Day discovers in Britain's first Ridiculous Packaging Instructions Award contest "Some ridiculous instructions have a long and distinguished history, however. Douglas Adams, the late author, included a reference to silly labelling in his Hitchhiker's Guide to the Galaxy stories of the 1970s and '80s. Towards the end of the saga, a scientist called Wonko the Sane withdraws from society in protest at ridiculous instructions on a packet of toothpicks: "Hold stick near centre of its length. Moisten pointed end in mouth. Insert in tooth space, blunt end next to gum. Use gentle in-out motion." "It seemed to me," explains Wonko, "that any civilisation that had so far lost its head as to need to include a set of detailed instructions for use in a package of toothpicks was no longer a civilisation in which I could live and stay sane."

Old Italian ads that are pretty cool.

Renaming parks and forests to pay off state debt? "With the state facing a $3 billion deficit, Massachusetts lawmakers are considering selling corporate sponsors the naming rights to parks and forests, including the Walden Woods immortalized by Henry David Thoreau." This is just horrible. It really saddens me that we may even be near this kind of thing. What's next? Victoria's Secret Grand Tetons?

Ad job market looking up? I hope so...but it's just a survey. I don't believe it until I see a job!

Want to be grossed out? This is just nasty. I wish I hadn't even looked at it. Time for some memory erasure!

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