Wednesday, March 10, 2004

Advertisers verses Ad Agencies

Advertisers fear "cartel" with ad agencies in Australia."Moves by the Advertising Federation of Australia to apply a "pitching policy" to advertisers seeking new ad agencies have been met with outrage by the advertisers' representative body, the Australian Association of National Advertisers, and concern by the Australian Competition and Consumer Commission." This policy would make a lot of sense. It will be interesting to see how it ends up. The research I did for the article showed that there were quite a few prior events to lead up to this.

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