Wednesday, May 26, 2004


+ " MTV Networks has unveiled details of its long-awaited gay television network, dubbed LOGO, which promises a mix of programming from movies to news and documentaries aimed at an audience of gay men, lesbians, bisexuals and transgender people. LOGO will launch in February 2005 in markets including Los Angeles, New York, San Francisco, Boston, Philadelphia and Atlanta."

+ The ASA reports about an "objection to an advertisement, in Campaign magazine, for tickets to an advertising awards ceremony. The advertisement showed a photo of an unbuttoned dress shirt with stains on the front and captions describing them. A lipstick stain at the bottom of the shirt was captioned "ZOE. CREATIVE SECRETARY". The complainant objected that the suggestion of oral sex was offensive and demeaned women, especially those who worked in advertising." The ASA upheld the complaint and "considered that readers of the magazine were likely to think that that implication demeaned women in the advertising industry." They told Creative Circle not to repeat the ad.

+ "Levi's Europe has launched its first major online campaign in two years, created by its digital agency Lateral as part of the TV campaign for its 501 Anti-Fit jeans.
The campaign is looking to build online brand awareness and develop the theme created by Bartle Bogle Hegarty's "Anti-Fit" campaign, as well as drive registrations to Levi's email programme. It centres on the Levi's Video Mixer, which allows users to create digital fridge-magnet-style messages using two actors from the TV campaign and send them to each other." The European Levi's site offers users more than 20MB of material to choose from.

+ IBM is launching a new global advertising campaign, replacing the "e-business" tag line the company has used since 1997 with "on demand business." A new marketing symbol of a red computer button marked "on" will be their new "symbol", and ads will feature international brands like Acura and Napster, as well as Canadian firms Mark's Work Wearhouse and Cirque du Soleil. "The "on" concept is represented in advertising through declarations such as "China is on," "Acura is on," and "Fighting cancer is on."" The ads, which begin this week in U.S. newspapers and expand to Canada on June 1, focus on business or services first and technology second. Is it just me or doesn't HP do this in their ads already? *wink*

+ The Publican takes a look at how one of McCann Erickson's ads for Bacardi came together.

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