Thursday, September 23, 2004

:: adgruntie :: Ad news for your noodle

+ is "attempting to build on its online popularity in the US with a targeted campaign in the run up to the presidential elections." Cyberjournalist states: "The BBC is using live news feeds from in some of its creative executions, including an interactive overlay featuring a map of the world which allows the viewer to select BBC news headlines by region from within the advertising itself." Now that is powerful and intreguing online creative.

+ Audi is promoting the new A3 Sportback model with a viral internet and direct mail campaign created by 20:20 London, backed by above-the-line advertising by BBH. This is Audi's first foray into using "viral" advertising to promote a car. "The viral portrays the viewer as the perfect match for Audi. With an eerie tone, the film looks at elements of the Audi A3, including giving an X-ray view and using the advertising slogan "Vorsprung durch technik". It then switches to giving an inside view of a driver, and spookily includes the name of the recipient at the end. In another twist, a direct-mail pack is sent to recipients, arriving two days after the viral." View the viral at

+ From Adland : Advertising Good, Ad Week Bad. Yipes. I can't believe they're in the black $300,000! Crazy.

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