+ Word of mouth marketing- do we need regulation? A great article by Dabitch.
+ Magzine editor itching for media planners to get creative. "The question is bigger than that, and I think that it has implications for the entire advertising and media industries. The question is why the media planning sector appears to lack creativity, adventurousness and innovation – qualities that I would argue are crucial for any successful media plan, along with a solid core reliance on the ratio between readership figures and costs. It might be time for media planners to do a little less number crunching and invest a little more time in thinking about the qualitative value offered by new, independent, creative media."
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