Thursday, November 18, 2004

:: adgruntie :: Ad news from around the globe

+ The face for Lentheric's new fragrance is animated. Rather than attempting to find the right celeb, Bester Burke went for an animated woman.
Hoity Toity girl, named after the fragrance, and created by local artist Riccardo Capecchi. She’s French-inspired, flirtatious, feminine, somewhat posh and irresistibly playful – and she’s a cartoon.
“We decided on an animated television ad so that we can stand out from the rest. We wanted to try something totally unconventional and fresh for fragrance advertising,” says Lentheric marketing manager Justine Worrall.
She adds that using animation made it that much easier to ‘find’ the perfect character to reflect the fun-loving, feisty, swish personality of the fragrance.
The ad breaks in South Africa this weekend and they hope to eventually send it international.

+ 'Miriam' advert found offensive in New Zealand. "A Tui beer advertising billboard proclaiming "There's nothing wrong with Miriam - Yeah Right" is seriously offensive, ridicules transgendered people and contradicts basic human rights, the Advertising Standards Complaints Board says." The complaint was upheld.

+ Kate Stanners takes new role as the executive creative director at Saatchi & Saatchi. "In her new role, Ms Stanners will head a creative team of 20 and report to Saatchi & Saatchi UK chief executive Lee Daley, who has made a number of management changes since joining the agency four weeks ago."

+ Lynx brand owner's former chairman Niall Fitzgerald admits that the success of the marketing campaign for Lynx deodorant is based on appealing to men's desire to attract women.

+ Director Jonathan Glazer and Campbell Doyle Dye founder Walter Campbell are leading an effort by the advertising industry to support Sir Bob Geldof's Band Aid 20 appeal.
Abbott Mead Vickers BBDO's executive creative director, Peter Souter, Nick Bell, the creative head at J Walter Thompson, and TBWA\London's chairman and creative director, Trevor Beattie, are among the industry names to have pledged their support.
The team, which is calling itself Ad Aid, is working on a commercial to drive sales of the original 1984 Live Aid concert on DVD, along with the recently re-recorded Band Aid.
Ad Aid hopes to use footage shot by Geldof in Somalia for the television campaign and is approaching clients to dedicate free airtime.

+ The making of the mini film for Chanel No. 5.

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