Friday, March 11, 2005

:: adgruntie :: Friday roundup

+ Pantone expands beyond fanbooks. Seems now they are selling bags, dinnerware, glassware, and office supplies. I read about it the April issue of HOW Design. "In addition to home goods, Pantone also plans to enter the fashion accessories and cosmetics markets." To purchase or check out the line go to or go directly here.

+ Boymeetsgirl going bye-bye. And I found a bit of background here.
About a year ago, Andy Law, a well-known figure in London advertising circles, set up an agency with two partners, a husband-and-wife team.

The goal was to create a novel "creative business consultancy" with the novel name Boymeetsgirl - less a traditional ad agency than a team of experts to advise clients on marketing problems and suggest novel solutions.

Less novel was what happened next.

Before the end of the first year, the agency was struck with a common ad industry affliction - a dispute between the founders.

Law and the partners, Kate Stanners and David Pemsel, had a falling out, Stanners and Pemsel left, and Law orchestrated a management buyout from Interpublic Group, the New York-based holding company that had backed Boymeetsgirl through a subsidiary, Springer & Jacoby.

+ The other night while watching TV I saw an ad for the NYC 2012 Olympics- or rather an ad about the city trying to win the bid to hold the Olympics there. It seems strange to me that they would put together (and pay for the media) an ad on general TV as if the American public had a say in where the Olympics were going to be held. Makes me wonder if this is common. I knew that they had come up with a logo for the bid, but had no idea they were doing this kind of a campaign. Does every city do this when they are trying to bid? You can check out the ads here. Looks like they got some big names to shill for them too.

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