Monday, May 02, 2005

:: adgruntie :: Jingles

+ Advertising jingles are a blast from the past and this writer doesn't like it.
Madison Avenue and the advertising world have appropriated my youth. I can no longer listen to most of the music of my generation without being reminded of TV commercials.
It seems as though almost every popular song from the '50s, '60s and '70s has been turned into a promotional jingle. Even the revered theme song from one of my favorite sitcoms was used for an ad. What exactly does the "Mary Tyler Moore Show" theme have to do with Office Depot?

Alan Barcus of LaPorte, Ind., scores films but before that he worked as a writer in the commercial music (not jingle) business for 30 years. He said the use of popular music in advertising is a trend and that such trends last for about a year and a half.

No comments :

Related Posts Plugin for WordPress, Blogger...