Saturday, May 14, 2005

:: adgruntie :: Why I won't be watching ET on Tuesday

+Gag me with a spoon. Adweek has confirmed that Carl's Jr. will air its "controversial" TV spot starring Paris Hilton for the Spicy BBQ Six Dollar Burger. The ad is to run on Tuesday, May 17th during Entertainment Tonight. Oh joy. As if we need more of that obnoxious person on our TV screens. I'm sorry but the whole thing sickens me, probably as much as the burger they're advertising would. If Paris Hilton was never heard from again, I'd be very happy. What's with our society giving so much attention to celebrities that are famous for being famous? Or having rich parents? It makes me want to go postal (no worries, I won't) or at least bash my head against the wall.
The chain said the 30-second spot, via Mendelsohn|Zien in Los Angeles, would premiere on May 17. In the spot, Paris wears a tight one-piece thong swimsuit as she washes a Bentley while holding the burger. The spot is set to the song, "I Love Paris in the Springtime," sources said. The client spends $50 million annually on ads.
I suppose it'll give those hormone charged boys something to "get excitied about"...but I'm not so sure it'll sell hamburgers. I just hope this Paris mania will be over soon. Time for the next famous for being famous celeb to step forward. Granted, it'll probably be just as obnoxious, but at least it'd be a change.

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