:: copy :: Good Writing=Good Design

+37Signals writes a blurb on copywriting and interface design by Jason. He says "Good writing is good design" and "Do not skimp on writing. Pay attention to what you are asking people to read. Read what you write out loud. Don’t use seven words when four will do. Hire good writers. Write good interfaces."

Hell yes!! Way too often copy is overlooked, or places figure that since they took English in high school they can write web copy (heck, sometimes even other ad copy), but is it effective copy? Sometimes it can be, but more regularly it's not. So easily I could slip into a rant about copy and clients and my whole "do you go to a doctor to diagnose you and then say he's crap and diagnose yourself" rant but I've said it so many times before I feel like a broken record. But this I will say, writing is as important as the images in pieces of communication. To skimp on the copy is to throw your money away on the project. Heck, maybe that's where the money went from that famous overused ad quote - "I know that half my advertising is wasted, I just don't know which half." ;-)

[found via Zeldman's Hot Rats - is that meant to be rants?]