Tuesday, July 26, 2005

:: adgruntie :: TV Guide to grow

+ Reader's Digest. TV Guide. Both are known for their small size. But starting October 17th, TV Guide won't be so small anymore. They are reformatting the magazine to be more appealing to advertisers and to their readers.
"We're boldly transforming TV Guide magazine into a weekly full-size, feature-rich TV entertainment and guidance magazine that will better serve the needs of today's readers and advertisers. TV Guide is the most trusted brand in television, and has been an integral, iconic part of American life for more than 50 years. With this transformation, we believe the magazine will be a more relevant and vital part of viewers' lives for years to come," said Mr. Battista.
heheh. Man I love press releases...could they be any more full of themselves? ;-)

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