+ Somewhat following in the footsteps of the VW Golf GTI "Singin' in the Rain" ad by BMP DDB London which broke at the beginning of the year, Virgin Trains have a new advert out that does something similar. Created by Rainey Kelly Campbell Roalfe/Y&R, the ad takes characters from old movies and places them on the new, speedy trains from Virgin. They include:
Tony Curtis and Jack Lemmon - Some Like it Hot
May Witty and Margaret Lockwood - The Lady Vanishes
Albert Finney Martin Balsam - Murder on the Orient Express
Sir John Mills - In Which We Serve
Jenny Agutter, Sally Thomsett and Gary Warren - The Railway Children
Cary Grant and Eva Marie Saint - North by North West
Post-production was done by Ludo Fealey at Glassworks and took took three months. Music is composed by James Brett and recorded with the London Metropolitan Orchestra.
It's actually a nice spot. The way they integrate modern people with the old is well done. I like some of the little touches like the Hello! magazine in the background with Tony Curtis' face on it.
View the advert here.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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