+ NYTimes reports that Adidas announced today it has acquired Reebok for $3.8 billion. Press release is here on the Adidas-Salomon site.
It will be interesting to see how this plays out and what kind of new compeition they'll give to Nike, even though the article states that even combined, "Adidas-Reebok would control about 20 percent of the market, but would still remain behind Nike, which has about a third of the $145 billion worldwide market."
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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