:: adgruntie :: Ipsei vs Pepsi

+ Coca-Cola is considering launching a soft drink in the UK that is likely to be challenged by arch-rival Pepsi over the product's name, Ipsei, which looks and sounds like Pepsi.

Pepsi is concerned that the name of Coke drink Ipsei, which carries the strapline "Think what you drink", bears a remarkable similarity to its own name and may pursue legal action.

Ipsei, which is already available in the Netherlands and Germany, is a mixture of water, grape juice, vitamins and herbal tea. Although it is not yet available in the UK, Coke has already made moves to prepare the brand for a UK launch, including applying for a UK trademark.