Tuesday, October 18, 2005

:: adgruntie :: Pepsi seeks rock n roll image

+ Last week, the word was that Pepsi had picked up Christina Aguilera as their spokesperson. The ad will only appear outside the US. The reason it was so newsy is apparently that she had claimed to be a die-hard Coca Cola fan. Money changes things huh? ;)

And now, rumors are flying stating that Charlotte Church and ‘Oasis’ frontman Liam Gallagher are reportedly in talks to team up for a new campaign. If the deal is done, ads will show Gallagher teaching Church how to trash a hotel room and smash instruments while enjoying a selection of alcoholic drinks mixed with the cola beverage.
"We’ve always got safe, family friendly stars to endorse Pepsi in the past, like Britney Spears, Beyonce Knowles, Cindy Crawford, and Blue. But Pepsi is becoming more and more popular as a cocktail mixer at parties, so we want a wilder, more controversial image to go with that, and Liam and Charlotte are ideal,” femalefirst quoted a PepsiCo source as saying to Daily Star.
“They both love their booze and between them they cover the gender demographics we’re trying to target. Charlotte is young, sexy and fun-loving, while Liam is an older, cool rock star,” the source added.
hahaha. You know, I'm not sure if that's real or not, but it's pretty darn funny either way.

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