Thursday, January 12, 2006

:: adgruntie :: Fort Franklin creates first TV spot for Magic Hat

+ Fort Franklin is working on a new campaign for Magic Hat Brewing.
 An estimated $1 million to $3 million marketing push is expected to launch before the end of the first quarter. The efforts come as Magic Hat slowly expands its presence into other regions. Magic Hat saw a 30 percent increase in sales last year, the brewery said.
The campaign will include online, print and the brand’s first television spot.
"They’ve asked to really push it,” said Marc Gallucci, chief executive and creative director at Fort Franklin. “They need a kind of a way to communicate who they are to the rest of the world.”
To that end, the agency plans to promote Magic Hat with humor while avoiding the use of sex. “Definitely not sexy,” Gallucci said.
FF won the biz late last year.

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