:: adgruntie :: Ad networks

+ Casting net across the globe takes a look at ad networks.

Some people in advertising, however, say the basic concept of the network is outdated. In most networks, only a few big offices are actually profitable, and many of the rest simply exist to adapt campaigns created elsewhere for local use. Ad agencies like BBH, which has won a number of big accounts lately from its London base, say they can serve global clients through a handful of offices, using new technology and relationships with partner agencies to operate more efficiently than the big networks.