Thursday, March 23, 2006

:: adgruntie :: CBS in the market

+ No, no not stocks. The supermarket. CBS has signed up to become a programming partner with SignStorey Inc., a Fairfield-based company that has video screens installed in 1,300 supermarkets nationwide.
Short-form programming designed specifically for shoppers on topics such as health, nutrition, as well as short news and sports items and entertainment.

Schweitzer said some material would be drawn from CBS shows but revised for the supermarket screens, which generally appear in produce and deli sections, where people tend to linger and where there aren't shelves that would block the view.

"We know how competitive it is in the marketplace," Schweitzer said. "We saw this as a great way to reach out to our audience in an exclusive venue. We're not competing with our competitors there, and you can't change the channel."

"As it gets harder to reach people at home, everybody still goes to the grocery store," Cargill, CEO of SignStorey said. "If you want to reach people, it is not only an important place to be, it is a necessary place to be."
At least this won't take away from a quiet atmosphere - in fact, maybe it will help to drown out the screaming kids, fighting couples and gawd awful muzak.

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