Tuesday, March 28, 2006

:: adgruntie :: Thoughts in my head

+ I don't have much time today to write or post but here's a few things I've been thinking about and would maybe revisit when I've got time.

1) One issue with all the adblogs out there that post creative, the majority don't put any information on when it was done. And because most folks don't put the year it ran or don't know when it ran I've started to see the delayed posting of a bunch of ads that are yonks old. Not that it's horrible, but hell, if you don't know when something ran, say so. Don't try to pass it off as new or news. (heh, actually that's probably enough on that subject!)

2) Why is it that there are people out there who still don't get that successful advertising draws people in...this means it dosen't yell at them, doesn't offend them, doesn't make watching paint dry seem like a more interesting way to spend their time or make them want to throw out their TV change the channel?

3)Is it really so horrible for ad agencies to say they don't have all the answers right now in a realm that seems to be in a constant state of flux, with loads of contradictory statements and claims as to "best practices" for the industry (gag me for typing that...seriously!). It's not reinventing the wheel but there is change going on...and many seem just too idiodic wasting money on things that aren't going to work (and by that I don't just mean commercials...)

4) Product placement in TV shows is starting to near the line. Sunday Family Guy crossed that line...with a huge giant jump. Granted, I think they crossed the line probably last season a few times. I get they were brought back to be able to make more DVD sales. But come on...Peter in a scene from Ice Age??? No...bad...bad *hits Seth and FUX over head with newspaper* There is a limit to what people will accept for product placement...and in some cases perhaps we're there. *holding up Smegma Cola* ;)

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