Friday, April 28, 2006

:: adgruntie :: FordTV

+ Next week, Ford starts a new ad campaign with a new tagline. They are dropping "Built for the Road Ahead" advertising campaign in favor of "Bold Moves," sources say. Ads featuring "American Idol" winner Kelly Clarkson are scheduled to break next week during American Idol.
"It's more than just a tag line," a source says. "It fits with Red, White and Bold." That's the phrase Ford Americas chief Mark Fields is using to drive the automaker's North American turnaround efforts.
Also, Ford is hoping to get its own TV show. That's right. They want to produce a TV competition pairing contestants with its designers to produce a "dream car," according to the Detroit News.
The TV pitch was unveiled to U.S. car dealers during a meeting in Dearborn to introduce the automaker's latest advertising campaign called "Bold Moves," the newspaper said.

Ford officials said the TV show will be shopped around in the hope of landing on a major TV network.

The "Bold Move" ad campaign will kick off during Tuesday's night's episode of Fox TV's "American Idol." The ad will feature "American Idol" winner Kelly Clarkson singing a new song called "Go."

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