Thursday, April 20, 2006

:: adgruntie :: Puke-a-tronic

+ Motorola and Pepsi sign Carey.
Grammy-winning pop singer Mariah Carey has entered into a partnership with Pepsi and Motorola for a summer promotion in which she will produce original ring tones for cell phones, PepsiCo said today.

More than 100 ring tones will be made available for download through the "Pepsi Cool Tones & Motorola Phones" promo this summer. Twenty of them will be from Carey. The Purchase, N.Y.-based Pepsi said the promotion marks the first time top musicians have written specifically for the ring tone format in a promotion.

Omnicom Group's BBDO, which handles creative advertising for Pepsi, Aquafina, Sierra Mist and Mountain Dew, is producing a TV spot detailing the "tones and phones" promotion, set to break in May.
Please please please don't have her sing in the commercials for this. And if so, dear BBDO creatives, please be sure to monitor the volume when piecing the spot together. Ear-splitting screaches do not amuse us.

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