Sunday, June 25, 2006

:: adgruntie :: Barbie lacked focus

+ Mattel is aiming to rejuvenate the Barbie brand. There's something about this quote from the article I find funny.
"Barbie lacked focus, lacked vision - even a true, cohesive advertising campaign," Friedman said in his first interview about his plans since becoming president of Mattel Brands in mid-October. "It was pretty obvious that there wasn't any excitement there. There was no wow. Barbie should always have a wow."

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