Wednesday, June 14, 2006

:: adgruntie :: Horrid wording, bad concept

+ What the hell? I don't know. The copy on this goes like this:
"Do you keep them guessing? You can with Crest Whitestrips Renewal! Whatever your age, having a whiter, brighter smile is a great way to look younger and fight aging. So try new Crest Whitestrips Renewal. It can remove up to 20 years of stains from your smile. That way, when people wonder about your age, you can keep them guessing."

1) A whiter smile can fight aging?? Really?
2) I get what they are trying to say about "removing up to 20 years of stains from your smile"...but it doesn't really make a lot of sense. A smile is more than just teeth. All those stains on your lips get removed too? Gums? ;)
3) No matter how white your teeth, people are never going to think you are "up to 20 years" younger than you actually are. Please.

Jumping on the anti-aging bandwagon might not be the strongest approach for this particular product. Hell on the box it even claims the product to be "age-defying strips". Curious how strips can age-defy. ;)

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