Monday, June 26, 2006

:: adgruntie :: Online advertising study

+ Research done by the Nielsen/Norman Group claims to have results showing that people avoid banner ads more than text ads. It also says that "[it is best] if you can make sure your ad is something simple, text or a recognized logo, and it needs to be relevant to the page."
The researchers also found that people read Web pages in an F-pattern, narrowing their focus as they scroll down a page of content. Pernice Coyne said readers fixate or focus on the content at the top of a page, read a little bit further down, then give up and go back to the beginning of the same or subsequent page.

Images that appear in the middle of the page, a spot for advertisements, are considered "obstacles" and annoying.

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