:: adgruntie :: Quoth the reporter

+ More chatter about Cannes but there is one interesting bit at the very end.

One of the issues which didn't get enough debate this year was that even traditional advertising, when it's really good, can hold its own for public attention. If advertisers spent half the energy they're now putting into new media on developing ripper messages in traditional formats, they'd remain engaging for a long time to come. But we can only hope.