Saturday, June 24, 2006

:: media :: Google ads...wherever you go it's gonna go

+ After a not so dazzling attempt to get into print advertising, now apparently Google wants to get into radio advertising.
Eric Schmidt, Google CEO, believes that when he is listening to the radio in his car, radio ads should personally address him about his needs. For example, while driving past a clothing store, a radio ad should remind Eric that he needs a pair of pants and instruct him to turn left at the upcoming clothing store.

Schmidt shared his vision for GPS location-based delivery of highly targeted and personalized advertising via in-car radios at a luncheon with a group of publishing executives in New York City yesterday.

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