+ Back in 2004, I posted on Adland about the trend for celebrities to get their own perfume. This morning I was flipping through the latest issue of Time and came across this somewhat surprising tidbit, celebrity wines. I find this a bit disturbing, much more so than with perfume and cologne.
I could see someone like Larry Bird making a sports drink or Madonna making some crappy vodka that tasted like bubblegum or something, but wine? I am having trouble having the concept jive.
Just like a brand, a celebrity can over-extend itself to the point of failure.
Caffeinated posts from a Creative Director/Copywriter/Strategist.
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