Thursday, August 24, 2006

:: adgruntie :: What is a good logo?

+ What makes a logo a winner and another a stinker? The Marketing Monitor panel was probed to see what they thought. Some interesting words on the matter. My favorite bit:
The original use of the logo was in the Wild West. Cattle ranchers would brand their cattle by burning an easily recognized symbol on the cow’s hindquarters. This was known as branding.

In today’s fast-paced world, a good logo is more important than ever. It stands as a symbol for all the values and attributes of the company. A logo is also a source of pride for the organization’s employees. In the split second it takes a person to view a logo, that company can reinforce its brand with no words required.

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