:: adgruntie :: Xmas ads and the ASA

+ Christmas is coming too early say complaintants to the ASA.

Several of the complainants suggested the ASA should look at setting parameters for when companies can start airing Christmas-themed ad campaigns.

"Whilst we appreciate that some people will find it frustrating to see advertisements for Christmas appearing so early in the year, this is not an area that we regulate," an ASA spokesman said.

"Advertisers are able to chose when they wish to begin their seasonal advertisements and, if potential customers are aggravated by those scheduling decisions, this is a risk that the advertiser must accept."

The Christmas ad for Argos has received 15 complaints from parents because it conveys the concept to children that Santa may not be real and that it is parents who actually buy children's presents.