Thursday, January 11, 2007

:: adgruntie :: Pizza Hut takes on competition directly

+ Pizza Hut's new ads go after Dominos/Papa Johns. I wish there was a Pizza Hut near me. I like their pizza. It's funny. I don't think there are any Papa John's in this area - I've never seen one at least, although we do get bombarded by their ads. Ads created by BBDO NY. Pizza Hut will also be back for a pre-Super Bowl kickoff ad push featuring attention-getting celebrities like Jessica Simpson and the Muppets.

There does seem to be more of a trend of late to take on the competition directly in advertising, like the Alltel ad campaign, among others.

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