Friday, January 19, 2007

Bad banner ads appeal, apparently

+ The NYTimes does a write up of, who spent $74.6 million on their online advertising in the first 11 months of 2006, according to TNS Media Intelligence.

The article goes on to talk about the success of clicks the banners achieve and getting people to fill out forms. Although:
LowerMyBills, which is based in Santa Monica, Calif., declined to say exactly how effective its ads are, and it seemed eager to prevent that information from becoming public. After Ms. Uhll spoke to a reporter, she said, the company sent her two e-mail messages and a formal legal letter, warning of her continued obligations and saying it was "extremely sensitive to the disclosure of confidential information."
Even more frightening:
"The ads are like a Monty Python sketch," said Dev Ravindran, a software developer from Jersey City who created a blog to track and humorously critique the ads ( "Some of them are so out of the blue they make no sense."

Roger Cadenhead, an author and blogger, resorted to tinkering with his computer to block all ads from the company. "I was trying to read a news article and realized the dancing mortgage people were eliminating all rational thought from my brain," he said.
Who are these people???

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