Tuesday, January 23, 2007

Onitsuka Tiger ad - "Made of Japan"

+ Strawberry Frog, Amsterdam has launched a new online ad for Onitsuka Tiger.
The 'Made of Japan' campaign centres around the construction of a giant sculpture of an Onitsuka Tiger trainer; consumers will be able to view a 30-second film on the sculpture by visiting OnitsukaTiger.com.

The construction, which will be exhibited across Europe this year, is made up of items and icons associated with Japan.
You can view the ad and sculpture here.

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