Wednesday, March 14, 2007

Bravissimo uses real customers

+ Bravissimo breaks new ad campaign featuring the ladies who wear their bras.
The women, all different ages and sizes, have one thing in common – their boobs are DD or above, with their exact cup sizes proudly displayed in the TV and magazine ads which launched this week.

Bravissimo's Jo Lee says: "Our customers were saying they wanted normal women with normal shapes advertising our products so we listened to them." There are sure to be male fans of the bra-vellous new campaign out there too.
I have to wonder if they were inspired by the Dove campaign by Ogilvy...very similar concept. And it was well-known in ad circles.

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