Thursday, March 22, 2007

Bringing back dead brands

+ Slate follows the resurrection of dead and discontinued products in "Attack of the Zombie Brands"-Part 1 and Part 2.
The lesson for marketers: Forget about bringing back dead brands for big-ticket items like cars and motorcycles. Try resurrecting cheapo products that will help baby boomers recall the days when their hair was thicker, more voluminous, and less gray.
(hat tip

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