Friday, March 16, 2007

Passion balanced with pragmatism

+ Looking through some job postings and saw this phrase "Our ideal candidate will be passionate about doing good work - but pragmatic and flexible enough to respond well to client tastes and tight deadlines."

It says so much about what we do and is worded well. I think many creatives go headstrong into the business fresh out of school not understanding this important, albeit often frustrating, element.

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