Wednesday, April 18, 2007

Cross promotion for Suave, Sprint

+ Suave, Sprint Nextel and are teaming up for a a series of Web-based videos staring Leah Rimini of "King of Queens."
Called "In the Motherhood," will run on starting this week through June and will be supported by a partnership with "The Ellen DeGeneres Show."

The program, the result of a joint initiative between Suave and Sprint Nextel and created by MindShare Entertainment, entails consumers who are moms, who have the opportunity to submit their own ideas for scripts and also do some of the writing for the show, which profiles the lives of three mom girlfriends.

Although the characters and story lines are being developed by Hollywood scribes, the material will come from consumers, who will be encouraged via integrated advertising to describe their experiences in narrative form, not as a script, at An "online mom" community will vote for the best entries, which the pros will polish and put in the Webisodes.

No comments :

Related Posts Plugin for WordPress, Blogger...