Saturday, April 07, 2007

Design Can Change


+ The folks at smashLAB have launched a new project that has been 10 months in the works: Design Can Change.

This initiative works on the premise that designers are a critical hub to business, industry and the public; therefore, we have the ability to lobby, inform, and subsequently enable positive change, by working together. Key to this effort is the pledge: a set of guidelines for becoming more sustainable. It gives designers an actionable framework for embracing sustainability and also helps quantify our collective strength as we lobby for change.

There's more background on the project at smashLAB's blog ideasonideas.
Design Can Change encourages graphic designers to pool their influence and impact climate change. In some respects it is a starting point for designers who wish to embrace sustainable practices. It is a resource that contains project samples, reading lists and tools. Additionally, it is a directory that allows conscientious buyers of creative services to connect with like-minded designers. It is a framework that helps enable a sustainable mindset in a designers work. It is a pledge to do our best as professionals who have a responsibility to future generations.

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