Monday, April 09, 2007

GE ad campaign wants to know your kitchen confession

+ Today GE has launched a new campaign called "Confessions from the Kitchen" in which they are asking people to create an ad based on their cooking or kitchen secrets by submitting a headline, photo and story.

The campaign was created by BBDO, New York, also includes a series of four print ads. According to Brandweek, "a GE rep said that some of the online submissions would be considered for future print ads." The campaign is used to promote the various kitchen gear and appliances GE makes.

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