Thursday, April 19, 2007

Why clients are divorcing their agencies?

+ Why Agency-Client Divorce Rates Are Soaring takes a look at agency/client relationships. The comments are interesting as well. And I think that there is validity to the point that we are all moving towards an instant-gratification or move on sort of mentality. The world as a whole is becoming less patient. In an industry that is supposed to provide value to their customers through ideas, something that doesn't always happen in the blink of an eye, how do we go about fixing the problem of instant gratification? Quality would be one way. An open dialogue about expectations would be another. What do you think?

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