Monday, April 16, 2007

Experience in the eyes of your customers

+ Why do marketers rate themselves Highly while customers don't? asks Max Kalehoff.
Julie Katz of Forrester Research this week reported on new research from fellow analyst Cindy Commander that sought to answer this very question. She suggested that "80% of companies believe they're delivering superior experiences to their customers, but only 8% of customers agree."

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