Tuesday, April 17, 2007

WPP gets in on video sharing site

+WPP Invests in Video-Sharing Community VideoEgg.
Lured by the swelling popularity of video-sharing communities, WPP has made a strategic investment in online video technology company VideoEgg.

Working with VideoEgg, WPP plans to explore various types of video ad-serving methods developed by the technology startup. Founded in 2005, VideoEgg manages an online video ad network--the "Eggnetwork"--along with offering clients opt-in ad technology, which stands in contrast to unpopular pre-roll video advertising.

"Our clients want to understand how to use online communities to build brands and communicate with consumers, particularly younger consumers, who are spending time in these communities," explained Mark Read, CEO of WPP Digital.

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