Wednesday, June 06, 2007

Things to read from my inbox

+ More on CSS in email.

A-B readies "Here's To Beer" Father's Day push.
"Father's Day has been an American tradition for nearly a century, but the tradition of celebrating good times, good friends and good family over a beer is as old as the country itself," says Bob Lachky, executive vice president/global industry development, Anheuser-Busch, Inc. in a release. "We're encouraging adult sons and daughters to raise a glass with dad; and if you can't have one with him, have one for him."

Should your pre-rolls be low-fi?

Brands need to give up the illusion of massiveness to survive.'s new interface. Last night I caught a new musical-inspired spot for which was a bit odd. Can't find it online yet.

Amp'd Mobile goes bankrupt.
The gold rush of specialized cell-phone companies targeting niche audiences took another hit on June 1 as Amp'd Mobile, an edgy upstart geared to free-spending youths, filed for Chapter 11 bankruptcy protection.

Apparently, those free-spending youths don't care much for paying their cell-phone bills. A court motion filed on June 4 explains that Amp'd "experienced an unprecedented growth of subscribers" between November, 2006, and February after running ads on MTV (VIA) about the wireless phone company's lineup of mobile music and video content.

Collecting payments from these subscribers proved to be a challenge, however. "Approximately 90% of the debtor's customers were on 18-month service contracts," according to the filing. "The debtor began to find a host of credit and collections problems (that) contributed ultimately to a liquidity crisis." By May, the number of nonpaying customers reached 80,000. That's nearly half of Amp'd's current customer base of 175,000 subscribers.

P. Diddy Helps Burger King Launch Late-Night Hours:
Burger King is announcing its late-night campaign via an ad showing Sean "P. Diddy" Combs, the brand's spokesman as of last October, in a spot called "CEO to CEO."

In the spot, Combs, who is CEO of his own production company, craves a late-night BK meal. He drives to a Burger King but finds the restaurant closed. He then goes to the home of Burger King's CEO, who drives Diddy and his crew to a Burger King. The role of BK CEO John Chidsey is played by an actor. Crispin, Porter + Bogusky, Miami, handled.

In-store signage and packaging designed by Diddy, who also owns and designs the Sean Jean apparel label, will support the rollout.

The problem with sampling?
Free samples are one of the oldest tricks in the marketer's book, and consumers often try them. But people don't necessarily change their buying habits as a result, said Dan Howard, chairman of the marketing department at Southern Methodist University's Cox School of Business.

"You're expected to use the free sample and say 'You know what? This is better than what I'm using,' " Mr. Howard said. "But with one little miserable piece of paper towel, how the heck are you going to know?"

Dow Chemicals and National Geographic team up to create maps showing the shortage of safe drinking water in many countries.

The internet is a necessity, not luxury.

Defining Social Media at the Online Spin Blog.

Kids socialize in a world of avatars.

Widgets and their effect on the internet and advertising.

Agencies don lab coats to reach consumers. ( - sub. req)

Dunkin' Donuts launches trip planning site at

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