Monday, July 02, 2007

I just shill it - I don't use it

+ You'd think if a brand hires a spokesperson to pimp their product, said spokesperson would be required to use the product or at least be in need of using said product. Not if you're Rachael Hunter, apparently. Or Slim Fast.
A Slim-Fast spokesman attempted to clarify, saying: "We do anticipate that Rachel will, when she needs to, use Slim-Fast." But he added: "She is not obliged to use Slim-Fast. ... It's less about the product and more about the campaign."
Isn't this like having a young guy with a full head of hair selling Rogaine to balding older guys? Perhaps this explains the hair-in-a-box marketing technique.

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