Thursday, July 12, 2007

Random ad news and links

+ Could be splitsville for TBWA/Chiat/Day and PlayStation.

Printable cold sores to put on outdoor advertising. Yuck. Via BrandFlakesForBreakfast.

Aleve launched a new "viral" campaign today at which is intended to get people in the 25-to-49 age group to notice Aleve.
The premise of the game is that two characters named Al and Eve (he’s a scientist, she’s an investigative reporter) have identified an online conspiracy by an organization known as P.A.I.N. (People Against Internet Networking). Game players must view video clues and visit Web sites that are supposedly under attack by this organization, thus restoring the flow of information online.

The plotline is meant as “an extended metaphor” for the pain medicine, said Fabio Gratton, co-founder of Ignite Health, a marketing company that specializes in health topics and that created the game for Bayer.

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