Tuesday, July 24, 2007

Things I'm reading today

+ Levi Strauss & Co. is taking Polo Ralph Lauren Corp. to court over the back pocket stitching that Levis says has been legally protected since 1873 and is the oldest known apparel trademark in the country.

Online population to reach 1.5 billion in 2011.

Mad Men inks deal with Cross pens and Jack Daniels.

Bear Grylls' show "Man vs Wild" (and Born Survivor: Bear Grylls in the UK) is not all what they show.
Discovery Channel is re-evaluating one of its most popular series, "Man vs. Wild," after allegations surfaced that its survival-expert host was bunking in motels when he was supposed to be braving the great outdoors.

The network issued a statement Monday in response to an investigation launched by British television network Channel 4, which carries the program under the title "Born Survivor: Bear Grylls." Channel 4 confirmed that host Bear Grylls had partaken of indoor accommodations on at least two occasions when his series had depicted him spending the night in the wild.

"Discovery Communications has learned that isolated elements of the 'Man vs. Wild' show in some episodes were not natural to the environment, and that for health and safety concerns the crew and host received some survival assistance while in the field," the network said in a statement.

Want to buy Facebook? It will only cost you $10 billion.

Disney launches cologne targeted at boys ages 4-11 in Latin communities. The first lines to launch will be Pirates of the Caribbean and Buzz Lightyear-branded fragrances. Weird.

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