+ Revolution reports on a desktop widget created by McCann Erickson for UPS.
The UPS Widget, a small animated character and downloadable desktop application, lets customers track packages from their computers well as link to other UPS services directly from their desktop.
Launched this week, and being promoted via an integrated print, outdoor, online and DM campaign, the UPS Widget can be downloaded from a 3D interactive web site.
The widget can be downloaded at www.ups.com/widget. The character looks to me like the devil spawn of Crazy Frog and a peanut.