According to eMarketer projections, Web advertising as a share of total ad spend will reach 7.4% this year, more than 10% by 2009, and at least 13.3% by the end of 2011.
"Shifts among marketers away from traditional media would make U.S. advertising growth flat-line without the Internet," said David Hallerman, senior analyst at eMarketer.
The increased spending on online ads is coming from a mix of additional allocations and budget shifts from other media, and TV may be in for the largest losses. Among the largest companies, 42.4% of marketing executives recently told BusinessWeek that TV would take the biggest hit in ad budgets in the next few years.
Tuesday, November 13, 2007
Sky is falling for traditional media, again.
+ Marketers Threaten To Put Majority Of Budget Online