Dell’s advertising and marketing business had been spread among 800 companies worldwide.
“We are making a mutual investment in people, processes and technology to provide greater continuity of the Dell brand globally,” said Casey Jones, vice president for global brand marketing at Dell. “And we will operate together as one marketing and communications team.”
Monday, December 03, 2007
Welcome to the Dell Ad Agency
+ On Saturday, Dell Inc. announced it would team up with the WPP Group to create a marketing agency to handle $4.5 billion in Dell accounts over three years.